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SEOUL, South Korea - Samsung Electronics Co. is pursuing an acquisition of U.S. computer memory card maker SanDisk Corp., a South Korean online business publication reported Friday.

Samsung and SanDisk neither confirmed nor denied the report. "We are considering various opportunities regarding SanDisk but nothing has been decided," Samsung spokesman James Chung said. He did not elaborate.

"SanDisk periodically has conversations with multiple parties, including Samsung, regarding a variety of potential business opportunities," the American company said in statement.

"We evaluate all of these opportunities, but maintain a policy of not commenting on market rumours or speculation."

The online paper edaily said Samsung chose J.P. Morgan as an adviser for the acquisition about a month ago, citing investment banking and semiconductor industry officials it did not identify.

Chung said Samsung currently supplies NAND flash memory chips to SanDisk.

The Milpitas, Calif.-based company is the world's largest supplier of flash storage card products.

Samsung is the world's largest manufacturer of NAND as well as DRAM, or dynamic random access memory, chips.

NAND flash memory is used in digital devices such as cameras and music players. DRAM chips are used mostly in personal computers.