Job losses at Chronicle Herald a warning to other newspapers
I was saddened to learn of the news today that The Halifax Chronicle Herald has decided let go many of its editorial staff.
I had the honour of working with many of these fine individuals for almost two years and I must say that they are true professionals.
The changes at the Chronicle Herald are a sign that Atlantic Canadian newspapers are now experiencing many of the same problems that their US counterparts have been experiencing in recent years. Atlantic Canadian newspapers must learn from this and adjust their operations to meet the new challenges of the media business and the changing needs of their clients and readership. For example, many Atlantic Canadian newspapers must understand their target market better and offer them a profuct that will appeal to that market.
Let's face facts. The newspaper of the 20th century is not as appealing to people as it used to be. However, many newspapers continue to operate like a newspaper from the previous century.
I am also surprised to see the number of Atlantic Canadian newspapers that continue to do a terrible job of supplying quality local content. I really believe that Atlantic Canadians want quality local content in their newspaper and will buy newspapers that offer this. Some newspapers are doing a good job of providing quality local content but most are not.
Newspapers must also explore other content changes and features such as content generated by members of the public as these types of changes will help move these newspapers forward.
I hope Atlantic Canadian newspapers will learn from their business environment they are currently operating in and pubish a quality product that will ensure a good future for their organization and a quality read for the many Atlantic Canadians who read these newspapers.
Mark Taylor, a former columnist for The Halifax Chronicle Herald, is the founder of Delora Media. Visit Delora Media at www.deloramedia.com
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