Advertising Online
In 2006 alone, advertisers spent over $1 billion to advertise to Canadians online. Companies of all sizes and sectors are discovering the benefits of affordable online advertising.
Interactive advertisements give marketers unprecedented opportunities to invite customers to learn more about a product or purchase it online. Quickly build your brand online by sponsoring relevant content to leave decision makers with a positive impression. Online advertising makes creating a personalized one-on-one relationship with your customer easy and effective.
Online advertising is accountable. Tracking user behavior like views, click-throughs and online purchases is easy. Our interactive media specialists can help you plan your campaign to maximize the impact of your budget - then we'll monitor the results with you to identify what is working and eliminate useless spending on-the-fly.
Online Newspaper Quick Facts
SOURCE: Canadian Newspaper Association
- Adults who go online most frequently also read more newspapers than their less wired counterparts.
- Newspaper website users spend twice as much time online than other internet users.
- 69% of newspaper website users access the internet from work every day, compared with 26% of general internet users.
- Newspaper website users are younger, better educated and more ethnically diverse compared with online audiences in general.
- 84% of newspaper site visitors researched goods and services online during the past 6 months, compared with 52% of general internet users.
- As a medium, online advertising is as likely as TV to influence purchases made by internet users.
Use the territory selector below to contact an online advertising specialist in your area.
Advertising Sales
1 877 433 6397
Carolyn LeBlanc
Multimedia Sales Representative
506 433 1070
Weldon Green
Multimedia Sales Representative
506 383 2502
Sales Manager
506 622 2600
Advertising in Print
Newspaper advertising remains the most influential form of advertising. Newspapers provide a credible source of news and information that makes for a fantastic messaging opportunity. Newspaper advertising has a proven track record. Approximately half of all advertising dollars spent in Canada are spent in newspapers - because they work!
Newspapers actively cut through the clutter to capture your customers' undivided attention! 27% of consumers give newspapers their full attention as opposed to passive media like television for example which measured only 12%.
Studies continue to show that newspapers are one of the few places consumers want to see ads! They indicate that they read the newspaper as much for the advertising as the editorial content.
Newspaper Quick Facts
SOURCE: Canadian Newspaper Association
- One newspaper ad can reach more Canadians than one ad in television or radio. 79% of adults 18 or older, read a newspaper in the last week. 53% of Canadians read each day. Newspapers are one of the last reach media.
- Consumers indicate that daily newspapers come second only to their spouse in influencing their thought and action. Newspapers rank ahead of other influencers such as children, parents, colleagues and, below that, other media.
Use the territory selector below to contact an online advertising specialist in your area.
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