Hot Wheels hit the road for 40th anniversary

Published Wednesday July 2nd, 2008

THE ASSOCIATED PRESS

EL SEGUNDO, Calif. - Hot Wheels cars are hitting the road for the brand's 40th anniversary.

A free event featuring life-size versions of the beloved toy cars will be held at locations around the country after a kickoff for employees at Mattel headquarters in El Segundo, Calif.

The road show will include the display of a one-of-a-kind diamond-encrusted Hot Wheels car created in honour of the anniversary and the production of the 4 billionth car. The event will also include historic Hot Wheels memorabilia, autograph sessions with Hot Wheels designers, and other offerings.

The road trip stops Aug. 21 during Speed Week at Utah's Bonneville Salt Flats. On Aug. 24, the travelling show hits the small town of Speed, Kan., and on Aug. 30, look for the life-size version of the toy cars at the Indianapolis Motor Speedway.

On Sept. 1, the Hot Wheels event comes to Detroit's Automotive Hall of Fame, and on Sept. 5, the road trip finale takes place at the Watkins Glen Grand Prix Festival in New York's Finger Lakes region.

For more information on Hot Wheels and 40th anniversary activities, cruise over to http://www.hotwheels.com/40th.

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